Apteligent, formerly Crittercism


Lead Designer

At Crittercism, I led the design from the bottom up. In addition to designing the product, and exploring new product directions, I also led the branding and aesthetics. Ultimately, all design used came across my desk for approval.

My primary focus was on developing the product, from a small start up, to a product eventually acquired by VMware. I led brainstorming and study groups, with product stakeholders and customers, as well as members of our sales, marketing, development, and leadership teams. Using this research, I would then produce wireframes, mockups, and eventually prototypes of new directions to develop our product offering.

In researching and developing new methods and techniques for tracking and monitoring app stability, I led the design and creation of contextualization of crash events, which have now become industry standard across all platforms.